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Drivers:
Lewis Hamilton |Rubens Barrichello | Gerhard Berger | David Coultard | Giancarlo Fisichella |
Heinz-Harald Frentzen | Mika Hakkinen | Eddie Irvine | Olivier Panis | Michael Schumacher | Ralf Schumacher | Jacques Villeneuve
Teams:
Ferrari | Jordan | McLaren
| Renault | Williams

Whether you are looking for Formula
1 clothing, teamwear, models, videos, gifts or presents, we have a mouth-watering
range of formula one team merchandise in stock, with lots of new additions
to the established Ferrari, McLaren Mercedes, and Jordan Honda ranges,
while Jaguar Ford and BMW Williams both have completely new ranges of
merchandise providing a stunning choice for the Formula 1 enthusiast.
We also stock a range of Rally, Touring Car, and G.T. merchandise to
cater for a wide range of motor sport interests.
Of special interest to British fans
of Formula One is the new Jaguar Ford team who have two British drivers,
Eddie Irvine (who came close to winning the drivers championship with
Ferrari last year), and Johnny Herbert who won the British Grand Prix
when driving for Benetton, and more recently the Luxembourg Grand Prix
for the Stewart team.
A new British star Jensen Button will
complete his first season in Formula One at the wheel of a BMW Williams,
and has the potential to rival Damon Hill and Nigel Mansell as the great
British hero. He already has his own range of formula one merchandise
comprising of Tee Shirts and a Jensen Button BMW Williams Cap.
The current Formula 1 2000 season is
of special interest, with names like Jaguar Ford and BMW Williams joining
Ferrari, West McLaren Mercedes, and Jordan-Mugen all of whom are well
established at the front of the field. Mid field teams like Arrows,
Minardi are better funded that ever before, while Renault have announced
the purchase of Benetton and will return to Grand Prix motor racing
in 2002, while Toyota have already announced they will compete in 2001.
Formula One has never been stronger.
We at formula one merchandise pride
ourselves in giving friendly efficient service and are staffed by Formula
1 enthusiasts. We are ready to offer advice on a host of needs
ranging from specific products, to the best way to travel to races,
and often the best place to view from! In short it is a business run
by Formula 1 enthusiasts for Formula 1 enthusiasts.
FORMULA 1 MERCHANDISE * F1 MERCHANDISE * FORMULA ONE MERCHANDISE

Formula One Merchandise - Clothing
- Teamwear - Gifts - Models - Presents - Videos - Books - Tickets

The World of Formula
One
In the field of motor sport Formula
One is the undisputed pinnacle. For this reason manufacturers and drivers
alike aspire to compete and win in this arena, which brings not only
fame (and fortune) but the maximum publicity and honours around the
World.
Car racing goes back almost as far as
the invention of the Motor Car itself, but it is since the end of the
second world war that Formula One has really taken off. Early races
were dominated by Italy with the Alfa Romeo and Maserati teams at the
front of the field, while later Ferrari became the name which captured
the imagination of racing fans, the latter now known as the "tifosi"
in Italy. Mercedes entered a Grand Prix Team in 1954 and dominated for
two seasons, after which they abruptly withdrew.
In the earlier dyas of Formula 1, drivers
such as Farina, Ascari, Gonzalez, Fangio were the leading drivers, and
later British stars such as Sterling Moss, and Mike Hawthorn joined
the winners circle, followed in later years by names such as Jim Clark,
Jackie Stewart, Graham Hill, John Surtees.
In the 60's and 70's specialist
constructors such as Cooper, Lotus, Brabham, and Tyrrell started to
dominate Formula 1 with rear engined cars, and at about that time sponsorship,
initially from tobacco giants started the trend to greater commercialism,
and the sponsors name being incorporated in the "team" name,
for example Lotus became Gold Leaf Team Lotus, and later John Player
Special.
This trend in Formula 1 of specialist
constructors has continued to the present day, with familiar names such
as McLaren, Williams, Benetton, Jordan, Minardi, and Arrows emerging,
being joined by Sauber and BAR in more recent times.
Within Formula One, only Ferrari has
been consistent retaining the name of the cars it is world famous for
throughout this period and ironically the trend is now back to the motor
manufacturers which reflects legislation preventing tobacco advertising,
and a recognition that success in Formula One reflects on the car manufacturer
in terms of brand recognition and hence world wide sales of its products.
Hence we now see the ever consistent
Ferrari joined by McLaren Mercedes, BMW Williams, Honda BAR, Honda Jordan,
Prost Peugeot, and Jaguar Ford, and shortly by Renault and Toyota.
Thanks to both sponsorship and the power
of TV, revenues from which have funded much of the change from what
was essentially an amateur sport to the highly professional "circus"
we see today, the FIA and the Formula One Association headed by Bernie
Ecclestone have made a tremendous success of growing Formula One into
a world wide business, with 17 races per season staged in Australia,
South America, North America, the Far East, and Europe.
Points in Formula 1 are awarded
in each race both for the winning Constructors and Drivers which count
toward the World Constructors Championship, and the World Drivers Championship.
Established drivers such as, Mika Hakkinen
(current world champion), Michael Schumacher, David Coulthard, Rubens
Barrichello, Jacques Villeneurve and Eddie Irvine, are joined by aspiring
up and coming names such as Jenson Button, Ralf Schumacher, and Pedro
de la Rosa, while the older stalwarts like Johnny Herbert, Jean Alesi
and Mikka Salo soldier on in the hope of better times ahead.
Formula One Merchandise is a large and
growing part of the world wide development and recognition of Formula
One. Ferrari and Jaguar are huge brands, while BMW, Mercedes Honda,
and Renault are recognised throughout the world. All have a wide range
of clothing ranging from Tee Shirts, Caps, Polo Shirts, Fleeces, and
Jackets, while other items in the range include Mugs, Watches, Key Rings,
Sun Glasses, Mouse Mats, Coasters, and Stickers.
Formula One models, Videos, Books and
Calendars complete the range of formula one merchandise, all of which
are essential possessions for the Grand Prix enthusiast, and make ideal
presents and gifts at Christmas and other anniversaries such as birthdays.
Drivers too have their own branded
formula one merchandise with Michael Scumacher leading the field, followed
by David Coulthard, Jenson Button, Jacques Villeneuve and Eddie Irvine.
Our Supporters
FORMULA 1 MERCHANDISE * F1 MERCHANDISE * FORMULA ONE MERCHANDISE

Formula One Merchandise - Clothing - Teamwear
- Gifts - Models - Presents - Videos - Books - Tickets
Specialists in Formula 1 Merchandise.

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